5 Ways a CMO can use Tech to enhance marketing skills
Let me tell you a story today. A story about a wise monk. Why do you ask? Well, to learn a moral lesson for the Chief Marketing Officer. There lived a wise monk in a monastery, who sent five of his disciples to a distant tribal village to spread valuable lessons. The monk asked the disciples to reach their destination and send him a letter. Witnessing such a confusing situation, the monk’s attendant enquired why he sent five disciples...
6 Recent Changes in the B2B Buying Process You Should Know
Rodrigo Allen, CEO of a large B2B manufacturing firm, has been feeling that there is a gap in the buying process his company follows. He tried to bring in new technological products in a bid to seal off the difference, but this process persisted. He knew he had to look at the issue from a broader perspective. Soon enough he realized that it wasn’t technology that wasn’t working, but the fact that the buying process had changed...
