Marketing to C-Level Executives: Hurdles and Solutions

Posted By Shiann Garcia on Feb 20, 2019

With fierce competition increasing in the marketing landscape, it is becoming increasingly difficult to reach out to the C-level executives. For marketers whose primary target audience is the coveted group of executives, the situation is tense. The top stratum of the industry is incredibly hard to reach due to the presence of numerous hurdles. The most prominent one being communication challenges. From the type of content to the...