The role of the Chief Marketing Officer [CMO] has been a dynamic one- it’s been transforming with the dawn of the digital era and the changing preferences of the customers over the years. Traditionally, they were involved in brand equity, varied market research and advertisement campaigns, however, keeping up with all these responsibilities they are required to concentrate on customers and competitions and be more accountable for revenue as well. They can no longer have superficial ideas about the tastes/preferences of the target audience; a deeper level of understanding is required to make them capable of framing the right marketing strategies to usher in worthwhile sales.
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Author: Shiann Garcia
Shiann Garcia is a blogger and content writer with ample experience in the field. Inspired by her travel escapades during her college days, writing to express herself has been her forte. Sharing a deep insight into content marketing has allowed her to understand the varied perceptions of the marketing business world. Shiann loves to cook during her free times and enjoys learning more about different cultures.
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