The role of the Chief Marketing Officer [CMO] has been a dynamic one- it’s been transforming with the dawn of the digital era and the changing preferences of the customers over the years. Traditionally, they were involved in brand equity, varied market research and advertisement campaigns, however, keeping up with all these responsibilities they are required to concentrate on customers and competitions and be more accountable for revenue as well. They can no longer have superficial ideas about the tastes/preferences of the target audience; a deeper level of understanding is required to make them capable of framing the right marketing strategies to usher in worthwhile sales.
